Stanley Lam
November 17, 2021
•
6
min read
We live in an age where reality TV absolutely rules – keeping up with the Kardashians on social media simply isn’t enough, you must watch them on TV too.
In the US, television shows reach 90% of the population. Content needs to be new and original – and reality TV is a key driver of that. The creation of original content is bringing in new revenue worth tens of billions of dollars and creating hundreds of thousands of jobs worldwide.
Unscripted competition programs are relatively cheap to produce. According to E! Online, a 30-minute episode of reality TV costs around US$100,000-$500,000 to produce, while an episode of Game of Thrones came in at US$15,000,000. Reality TV can often bring in more viewers, product placement sponsorship, is easier to produce, and generates higher profit margins averaging 40%. At its peak, American Idol generated a 77% gross profit margin.
In Hong Kong, a 10-episode reality series called Bride Wannabes was released several years ago. 5 single women were coached for 6 months on how to attract their dream man and 1.7 million viewers watched every night – 25 per cent of the city’s population. Reality TV isn’t just a series, it’s a public engagement that needs to be engaging off screen as much as it is on screen.
Finding the right talent
While reality TV may be easier to produce and require less manpower, talent searching, especially with open casting calls, is a mammoth task. And let’s face it – reality TV is nothing without the right contestants. Some reality shows have up to 7 ways the public can apply – a nightmare for those handling the audition process, frequent questions, and applications. Almost all application processes are fully online, meaning the right technology is needed to help manage and coordinate the application flow and communication channels.
CINNOX provides a cloud-based communication solution ideal for public casting calls. Here are a few of the highlights:
Web Communication Widget
With CINNOX’s web widget added easily to any site, potential constants can access support right away. The widget is multi-domain capable so can be used on multiple websites – with customised call to action buttons (corporate tag directories) depending on the show you’re recruiting for.
On the widget, the application process is simple:
- File Sharing for application documents
- High quality video call for auditions
Omnichannel Communications
Potential contestants have a lot of questions, and fielding all the replies is a huge time investment. CINNOX unifies multiple channels, such as live chat, WhatsApp Business, WeChat, Facebook Messenger, and telecom etc, into one omnichannel platform – so your staff can handle a large volume of inquiries easily without swapping between all the different apps and devices.
SMS Broadcast
Let contestants know the next step in the audition process, or their results, via bulk SMS. They can be sent worldwide to 230+ countries, and are easily created on the CINNOX platform. Create QR codes or web links on CINNOX and insert them into the SMS messages so contestants can call an agent or staff member easily right from the SMS message if they make it to the next round of audition.
Virtual Numbers
Create virtual numbers for 150+ different countries and territories worldwide, as well as international toll-free numbers, so contestants can call from anywhere. All calls are connected through the CINNOX omnichannel dashboard for easier handling and time management by operators.
Engaging your audience
TV is constantly evolving and adapting to the times – from black and white, to colour, audience voting, HD, VR, streaming, and interactive “choose your own adventure” episodes. For networks and producers across the globe keeping up with the trends and technology to implement them is crucial.
CINNOX is not only a solution for managing casting and talent recruitment, but engaging audiences. With streaming dominating, and even blockbuster movies like Mulan being launched online, creating audience-oriented experiences is more crucial than ever. Call for fans to help decide a character’s fate, vote a contestant out, or give feedback on programming so they are actively participating in every story.
Through CINNOX, you can manage all the channels your audience wants to use – from phone calls, to SMS, Facebook, and live chat, anywhere, and from any device.
Seamless system integration
CINNOX facilitates and maximises digital transformation by expertly integrating external-facing communication channels with various backend enterprise and telephone systems. Our end-to-end solution approach ensures all the data is captured as information flows seamlessly from the visitor to your company and its internal systems.
High security & compliance
Customer data protection and security are our top priority. We work rigorously and continuously to ensure our company, people, and processes excel at international telecommunications and information security standards. We employ state-of-the-art data encryption, data backup and recovery, and data protection systems that safeguard you and your customers at all times. Our commitment to protecting customer privacy is also uncompromising as we strictly adhere to the European Union (EU) General Data Protection Regulation (GDPR) 2016/679.
Our company was independently audited and awarded the ISO 27001 certification for its information security management system (ISMS) and the ISO 9001 certification for its Quality Management System (QMS). We are also in full compliance with the Payment Card Industry Data Security Standard (PCI-DSS).
As brands worldwide are moving their business online, customers will only continue to expect responsive and premium online customer service. A web widget for communication can be the service hub that exceeds your customers’ expectations with responsive and personalised customer engagement.
Harness the power of the web widget with CINNOX now and supercharge your customer experience with its best-in-class call and chat features.
