The Recruitment Journey: How to Create Better Connections and Engagement

16 November, 2021
The Recruitment Journey: How to Create Better Connections and Engagement

A digitally evolving landscape for the recruitment journey: Recruitment agencies partner with employers or organisations to source and match the best candidates for their job vacancies. From start to finish, whether devising a recruitment plan, setting up interviews or candidate onboarding, the recruiter facilitates the entire process. The engagement method chosen by the recruiter throughout talent acquisition is vital and has transformed in recent years due to digitalisation. From a job seeker’s perspective, this has given them more control, altering their experiences and evolving their expectations. Being digitally native, they now expect real-time interactions and seamless experiences. On the other hand, agencies have found themselves adapting their practices to maintain competitive advantage.

The search, whether for a new role or to fill in an existing position, usually starts online, making online recruitment a top method for candidate sourcing. One method to effectively engage with job seekers is to integrate a live chat and call web widget on the recruiter’s website.

Enhancing recruitment journey experience with Live Chat and Web Calls

The CINNOX web widget is a simple yet powerful addition to any website. With just a simple copy-and-paste code, the communication widget is deployed within a minute, instantly offering real-time interaction between job seekers and recruitment staff.

Whether job seekers choose to engage over live chat or call using the web widget, the recruiter is able to immediately connect and establish a relationship, providing the best possible online engagement experience. This easy and intuitive channel of communication improves reachability with its convenience and removal of any geographical constraints.
Cohesive branding is maintained with full customisation of design and welcome greeting giving the website a unique touch with added approachability.

Benefits for Recruiters

The integration of the CINNOX web widget is a powerful communications solution for recruiters to modernise their practice. Serving as an additional communication channel, the widget is non-intrusive yet effective in encouraging interaction and establishing relationships. Increased engagement brings more relevant applications as prospects gain more clarity on job openings and recruiters can use the opportunity to screen, minimising time spent filtering out irrelevant applications.

The recruitment landscape is filled with fierce competition as hiring managers often work with several agencies and the integration of CINNOX web widget offers greater connection, speed and overall satisfaction.

Benefits for Job Seekers

The additional user-friendly communication channel generates a smoother engagement journey. In their job hunt, candidates work with immediacy and when their enquiries are immediately addressed and answered through live chat or a simple web call, a significant amount of time is saved.

Queries answered instantly establish a greater amount of trust and authenticity, putting the candidate at ease when working with the recruiter. Some prospects may find live chat less daunting than a call, making this communication channel indispensable.

Conversations Leading to Conversions

In the recruitment industry, attracting quality talent and organisations is akin to growing the business.

The CINNOX web widget is a valuable and innovative communication channel beneficial to both recruiters and job seekers. By elevating communication, more conversations turn into conversions and job seekers become candidates.


How to Use Video Meetings to Facilitate Successful Hires

Recruitment agencies act as an intermediary between organisations and job seekers, resulting in three parties involved in the hiring process: the hiring manager, the recruiter and the candidate. As hiring managers often seek multiple recruiters to source the best candidate for their vacancies, recruiters are faced with fierce competition, making trust, accuracy and speed key differentiating factors of success.

Trust, the foundation of every professional relationship for business growth, is commonly established through in-person meetings. Once this is established, the recruiter is required to present a shortlist of quality candidates that accurately match the job description to the hiring manager. However due to the competitive nature of the industry, speed is required and in-person meetings can be costly and time-consuming. Given these factors and challenge, video meetings can be an effective and efficient solution.


CINNOX: Transforming Talent Acquisition

CINNOX is a cloud-based communications solution geared towards facilitating human interaction and forming relationships. Below we explore how its video meeting functionalities can transform the talent acquisition journey:

Video Calling and Conferencing

  • Accessible through a simple web link to facilitate video meetings anywhere on any device between two or more participants.
  • Simply requiring internet access, microphone and camera without the need for any download, sign-up or login.

Screen Sharing

  • Whilst engaged in a video meeting, any participant may opt to screen share.
  • The perfect tool for any party to share material while maintaining interaction.

File Sharing

  • Files can be securely transferred thanks to CINNOX’s proprietary technology and private network.
    Whether confidential candidate or company information, data protection and security is ensured through data encryption, and data protection mechanism guaranteed by ISO certifications.

Call Recording

  • By recording and saving all interactions to the cloud, calls can be recalled anytime.

Contact Management

  • All contact details are conveniently stored and managed in CINNOX’s lightweight cloud-based CRM system so they can be retrieved on any device, anytime.

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Benefits for Recruiters

Video meetings act as a convenient way to establish and nurture relationships. Whether interacting with candidates or hiring managers, recruiters will find their outreach extended with the removal of geographical restraints and the need to travel eliminated. More services can be provided conveniently such as interview coaching and CV assessment through video call and screen sharing. This diversification of services not only makes the agency more attractive but equips them with the right tools to ensure the success of their candidates in the highly competitive landscape. Recruiters may also consider recording conversations with candidates to send as a video shortlist in place of a simple shortlist of names and CVs to offer greater clarity and add innovation to their services.

With all communication history including analytics accessible through the dashboard available at any time, processes can be streamlined, minimizing the chances of information lost throughout the hiring process. Credibility is improved while unconscious bias is minimised.

Benefits for Candidates

With an 82.4% satisfaction rate from candidates, experience is modernised with increased engagement, generating a smoother and positive journey. Video interviews offer candidates much more flexibility by avoiding an excessive amount of disruption in the working day. Not all candidates are able to take time off work, especially if there is significant travel time and cost involved.

The inclusion of essential functions such as screen and file sharing add versatility, giving a 360° experience to allow candidates make efficient use of their time.

Benefits for Hiring Mangers

Often faced with time constraints due to tight schedules, the implementation of video meetings alleviates this problem without compromising quality of service to the hiring manager. This time efficiency extends to remote interviews as they can be scheduled with more clarity.

Call recordings are particularly useful for the hiring manager for better transparency and efficiency. Typically, recordings are not implemented for in-person meetings which means when information is shared either between recruiter and hiring manager or hiring manager and team, details can be lost or subject to bias. Having meetings recorded is the most convenient method to solve this issue.

Streamlined and Efficient Recruitment Journey Processes for Success

Building relationships is a crucial aspect of the process for recruiters and this often take place through regular face-to-face interactions with hiring managers and candidates. The adoption of CINNOX’s video meetings is a great alternative to physical ones while preserving the key factors of trust, speed and accuracy for recruiters to maintain their competitive edge. By making the most out of the communication functionalities, not only are processes more streamlined and efficient, recruiters continue to upskill, allowing them to stay on top of their game and achieve business goals. Digitalisation is changing processes across the world and recruiters should adapt to these changes to ensure they are equipped to succeed in the future of work.

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