Marketing
November 16, 2021
•
5
min read
Considering WeChat integration? WeChat is a crucial component of any global engagement strategy for businesses with international customers. Attracting 1.17 billion worldwide users, WeChat reaches many people that other channels cannot.Yet there are some key challenges to making it work well for international businesses.
While WeChat offers a plethora of opportunities for business, it’s not an easy channel to handle. And WeChat integration can make it a lot easier.
While still banned in India, the once uncertain future of WeChat now appears to be a relatively stable means of engaging the Chinese demographic from just about everywhere else in the world - following President Biden’s revocation of an executive order to possibly block its use in America. As a key gateway to this huge market for foreign businesses, WeChat offers international companies a huge opportunity that cannot be ignored.
However, Chinese WeChat Official Accounts come with fuller functionality than overseas Official Accounts, and local Chinese phone numbers, identities and native personal WeChat accounts are required to access Chinese WeChat and other support platforms. Also, creating content for WeChat requires more than just translation – there are some specific strategies and tools needed to leverage its full potential.
The true power of WeChat is its massive social network. This super app has over a billion active users who rely on it for their daily needs, such as:
An effective WeChat marketing strategy revolves around customer interaction – which of course includes efficient and effective customer service. CINNOX makes this easy to integrate alongside other communications channels – but first, we’ll consider some alternatives.
A native Customer Service feature allows WeChat customers to send messages or multimedia files to an agent, providing a basic support tool right out of the box.
Brands can easily answer enquiries with this feature – but with some critical limitations:
Because of these limitations, many businesses subscribe to third-party customer service platforms. As user-friendly as they seem, you may need to consider their global accessibility – as most require local phone numbers or domestic payment methods. Also, without proper CRM integration, your communication data may be scattered across third-party platforms making it hard to access, or worse, not data-compliant.
Larger, more well-established businesses looking to engage Chinese customers may consider tailoring their own platform that meets their unique requirements, using APIs. However, this approach takes a longer time, as well as significant investment and manpower to build and maintain such platforms.
Being present on WeChat doesn’t have to be complicated. CINNOX provides an easy, powerful omnichannel engagement solution, which helps you connect with Chinese customers in the same engagement environment as your other markets – giving you key upgraded functions.
Simply start a chat with us today and learn about our ready-to-go solution for delivering seamless customer engagement on WeChat on a global scale.