Benefits of Using Chatbots to Capture and Qualify Leads

Businesses are embracing digital transformation with open arms in their efforts to keep pace with the customers’ expectations. As the volume of enquiries, complaints, feedback, and suggestions continue to pour in from multiple channels, the marketing and sales team can quickly become overwhelmed with the piling day-to-day tasks.

While many businesses manage their transformational initiatives as per their pre-defined goals and processes, these initiatives usually end up serving a two-point agenda - automating mundane tasks, and qualifying leads from casual website visitors.

‍What is a Chatbot?‍

Chatbots are an AI-powered tools that can take on many different tasks to help businesses generate and qualify leads, freeing up your team’s time so they can focus on core aspects of the business. A chatbot is a computer program designed to simulate conversation with customers. Chatbots are used in various applications, including online customer service, lead capturing and qualification, up-selling and cross-selling opportunities, etc. Chatbots can engage potential customers in conversation and collect information such as contact details and product preferences that can then be passed on to relevant internal teams for follow-up.

A chatbot can help resolve FAQs quickly and efficiently and is primarily used by businesses to capture and qualify leads. By promptly engaging potential customers in conversation, chatbots can gather valuable information that can be used to qualify leads and improve conversions.

‍How can Chatbots help in capturing and qualify leads?  

Shopping through chatbots is touted to reach USD112 billion in 2023.  

Chatbots can help you capture and qualify leads by providing a conversational interface for engaging with potential customers. By asking questions and providing relevant information, a chatbot can help to gather important customer data to help in determining whether a lead is qualified.  

Additionally, chatbots can help in keeping a track of business leads by providing follow-up information and reminders. At least 55% businesses that use chatbots agree that it helps generate more high-quality leads. Chatbots essentially eliminate the legwork out of the lead qualification process by quickly identifying interested parties and gathering their information to determining whether they are worth pursuing further.  

Chatbots are projected to handle anywhere between 75 to 90% enquiries in healthcare and banking industry. Of this, 68% customers prefer interacting with a chatbot due to its ability to provide instantaneous response at any time of the day.  

Benefits of using Chatbots to lead capture

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Chatbots are fast, efficient and can handle high volume of enquiries without breaking a sweat. From offering 24/7 availability to automating data collection, chatbots can help in closing more deals and boosting your bottom line. To drive retail sales, chatbots can leverage push factors such as up-selling, marketing, and cart recovery notifications to enhance customer engagement.  

According to Juniper Research, it is predicted that by 2023, the amount of ecommerce transactions conducted via chatbots will reach $112 billion.

1. Personalised experiences

Chatbots can provide tailored experiences to capture and qualify leads. By taking into account a lead's interactions, behaviour on business’s website, and interests, chatbots can deliver content that is specific to each individual. This helps increase the chances of conversion and provides a better overall experience for the lead. In addition, by automating the process of qualifying leads chatbots help in developing a healthy sales pipeline.

2. Higher Conversion Rate

A chatbot ensure that the flow the conversation is always in the right direction and the prompt nature of the chatbot spurs more website visitors to reach out and engage with the business. This can lead to higher conversion rates, as potential customers are more likely to reach out to your business if they can do so without having to go through complex forms or long waiting periods. Chatbots also allow businesses to gather valuable data about leads, such as their location, contact details, browsing history, product preferences.

3. Offers Convenience  

By providing a convenient way for visitors to get in touch with your business, chatbots can help in closing more deals and driving more sales. One of the biggest advantages of using chatbot is that it is convenient. Businesses do not even need to go out of the way to train chatbots. Customer interaction data holds a surplus of information that can be filtered and fed to the Chatbot in form of consolidated excel file. Using machine learning and natural language processing, businesses can then train the chatbot into answering frequently asked questions from visitors with pre-fed answers.  

Rather than filling out a form and waiting long hours for a response, website visitors can simply start interacting with the chatbot for instant support, anytime of the day. This makes it easy for busy prospects to get the information they need without wasting too much time. ‍

4. Responses in real-time

When it comes to engaging potential leads, timing is everything. You need to be able to reach out and connect with them while they're still interested before they move on to something else. That's where chatbots can be a big help. Chatbots are always available and ready to answer any potential lead’s questions. A chatbot can engage in a conversation, ask qualifying questions, and capture contact information, all in real time. This allows businesses to quickly follow up with leads while they're still interested in the product or service. Chatbots can also help businesses by identifying the website visitors who are ready to make a purchase. This can save a lot of time for sales team to pursue the most promising leads.

5. Chatbots are easy to build and affordable  

To build or not to build – that’s the crux of the matter. Chatbots can engage with leads in various ways, including providing helpful information, answering questions, and qualifying leads by asking them questions about their needs and interests. Chatbots can be integrated with your CRM system to automatically add all the data they collect to your database. This makes it easy to keep track of your leads and follow up with them in the future.

Build a Pipeline of Qualified Leads and Automate Your Business Growth

CINNOX provides integration to your chatbot as destination for an ideal customer service and sales outcome. Businesses can add and deploy an intelligent virtual assistant within CINNOX, bringing a new level of automation, quick, proactive and 24/7 available.

By using chatbots on your website, you can quickly gather information about leads and qualify them based on their needs. Additionally, chatbots can help you nurture leads by providing valuable information and resources over time. Implementing a chatbot strategy is a great way to automate your lead capture and qualification process. They are available 24/7, can have conversations in real-time, and can help businesses in identifying which leads are worth pursuing.  

If you're not using chatbots yet, now is the time to start!